Positioning Strategy

• Defining target audiences
• Conducting competitive analysis
• Developing clear messages for each target
• Defining goals and objectives
• Establishing timeline
• Drafting public relations plan

Public Relations Writing

• Press releases and press kits
• Key word press releases
• Electronic press kits
• Case studies
• Bylined articles
• Electronic newsletters
• Web content
• Online pressrooms
• Blogging
• Podcasts
• Image enhancement campaigns

Media Relations

• Custom Media Lists
• Editorial calendar research
• Developing story ideas
• Creating statements on relevant topics
• Positioning executives as expert resources
• Press release distribution to media list(s)
• Online press release distribution
• Wire Service and select newspaper markets
• Trade and consumer magazine distribution