Positioning Strategy

• Defining target audiences
• Conducting competitive analysis
• Developing clear messages for each target
• Defining goals and objectives
• Establishing timeline
• Drafting public relations plan

Public Relations Writing

• Press releases and press kits
• Key word press releases
• Electronic press kits
• Case studies
• Bylined articles
• Electronic newsletters
• Web content
• Online pressrooms
• Blogging
• Scripts

Media Relations

• Custom Media Lists
• Editorial calendar research
• Story ideas and pitches
• Creating statements on relevant topics
• Positioning executives as expert resources
• Press release distribution directly to editors and reporters
• Online key word press release distribution
• Blog distribution
• Wire Service distribution
• Trade and consumer magazine distribution