Okay, I took a little time out from blogging, but watching commercials during the Olympics has me wondering what's up with the creative strategy behind the Nationwide Insurance commercials.

First of all since one has to assume that the commercials are aimed at the insurance buying audience, is it really a benefit to tell the audience that Nationwide is seeking the WORLD'S BEST SALESPERSON IN THE WORLD to sell them insurance? Does any customer want to be sold anything and be told that a company will go to any lengths to unleash these people on them?

Next,  one can only wonder why, if this person were so great, have they dropped out to become a loner? One gets the fact that he is way beyond eccentric and who wants that person in their livingroom selling them insurance?

If the BEST SALESPERSON IN THE WORLD had a blue cellphone that played "nationwide is on your side repeatedly" that would have been annoying, but would have at least communicated something of value about the brand. The fact that the Nationwide salesperson acts dumb and confident at the same time is just plain annoying and that  is not the ultimate takeway that one would want for an insurance company.