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Thursday, October 29, 2009 Rebuilding the BrandI believe that the Chevy commercials with Maggie "I'm a Big girl" and Howie Long are creating memorable
messages for recreating this brand. In fact, all of the commercials with Howie are memorable not just for the recognizable
spokesman but also for what is being said and the manner in which it is delivered. These commercials relate and they
need to because at this point who's sitting around dreaming of owning a new Chevy car or SUV.
8:37 am cdt Wednesday, October 28, 2009 Too much of a good thing.I watched a commercial a couple of nights ago for Subway in which the actor faces the camera and "interacts"
with the screen in the method I now automatically think of as the HP technique. Immediately, I'm wondering if this
is a good idea that I am watching one commercial and thinking of another brand entirely.
10:59 am cdt Plus the message being put forth in the commercial is that Subway has better value compared to other value type meals. The disconnect for me is that I have never received one of these picture perfect subs with layers and layers of deli meat so the value aspect doesn't really resonate with me in terms of comparing their product to other offers on the market which may be smaller and cost less. After all with the money left over from some other value menu burgers, you can also add a fry and still not go over the Subway value price. So for my money, you need to keep selling me on healthy eating and with a visual that keeps my mind on the sub and not the visual technique of the message. Tuesday, October 20, 2009 Ad Age White Paper 2010In a recent plug for a white paper on what to expect from the 2010 census, Ad Age says that the census will
reveal the demise of the average America.
9:27 pm cdt It quotes the paper's author, demographics expert Peter Francese, as saying that "The average American has been replaced by a complex, multidimensional society that defies simplistic labeling." Let's hope that to anyone in marketing that will come as no great relevation. Friday, October 16, 2009 Overcoming Bloggers BlockDo you ever get bloggers block? Unlike writers block, the results of bloggers block can be more obvious,
because the posts are not there. With writers block the novel or article can always be coming along without actually revealing
that it is stalled out. |
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