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Sunday, September 20, 2009

When the Top Person Goes on Camera

Okay another head of another corporation is starring in their company's TV commercials. This time its the new head of General Motors. It's good to hear from the top and he did come across as down to earth, direct and sincere in delivering his message: "Buy a new Chevy, Buick GMC or Cadillac and if you're not 100% happy, return it. We'll take it back."

However, when he's walking through the corporate spread there could have been something else going on that connected that message to some vehicle logos or car images. Other than the message I just recall a lot of walking and brief recall of a rather sterile looking design area.

At least this commercial had a message. I'm still trying to figure out why money was spent on the last Buick commercial that I saw.

5:21 pm cdt 


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