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Thursday, April 9, 2009 When PR Won't Get You On Page 1 an Advertorial Will!I just read about the L.A. Times running an advertorial on its front page. And I'm not sure how I feel
about it. It will cause controversy.
6:12 pm cdt As someone with a journalism degree, I would have to say, 'no way'...maybe the front page of the Living Section or Feature Section, but not the front page. This is a major newspaper and the front page is for news,not ads. As someone with a career spent in advertising, I would have to say if the newspaper would sell it to me, I would buy it. the value of an ad on the front page would not only make my client stand-out-from-the-crowd, but the buzz created by my ground-breaking move will reap invaluable added value for by ad dollars. Besides, can't I also feel good about helping print media stay in business? And as a PR practitioner, I'm very iffy about this. News is news and advertising is advertising, but PR campaigns can always run in purchased ad space whether that space is an ad or ad advertorial, but I'm not sure about the front page. I'm out to lunch on this one, although there will be as much buzz for the LATimes as for the client. It won't be all good. |
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