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Friday, January 23, 2009
New Pepsi TV Commercial Gets My VoteOkay, I took a little objection to Pepsi's new campaign to Gen Y, but I caught a commercial this week that resonated with
me. As a member of a former Pepsi New Generation, I was caught up in their new commercial which was a time capsule play back
tying Pepsi to key moments for previous generations of Pepsi drinkers.
Well done. Now, I can still identify with
you so that your advertising hasn't really tossed out everything you've ever done before. Unless something really
awful happened to your brand, a thread of continuity is good.
11:45 am cst
Wednesday, January 21, 2009
Why We Like Michelle's Inagural DressWith all of the speculation over the symbolic reasons why First Lady Michelle Obama’s
apparel choice for the inaguration was yellow or why she chose a Cuban born designer, we haven’t yet run across why
she chose green shoes and green gloves.
I've already read that the yellow choice may have been selected purposefully
or not to convey sunshine or brighter days ahead. According to a site called care2.com, yellow
is the color of happiness, wisdom and imagination. Yellow is chosen by the mentally adventurous, searching for novelty and
self-fulfillment.
It is the color that usually goes with a sunny and shrewd personality, with a good business
head and a strong sense of humor. [All good.] So, the Isabel Toledo dress was a fitting choice, regardless of any possible
underlying vibes about Cuba.
Now, back to the green Jimmy Choo's and gloves. As for the green
accessories, care2.com says that green is the color of harmony and balance. Green symbolizes hope, renewal [we knew
that] and peace, and is usually liked by the gentle and sincere.
There you go. With the First Lady being
a major new fashion icon and trendsetter, I think we may all be seeing more yellow and green. And if hue is a clue, we'll
all be silently signaling that we are intelligent and hopeful.
3:32 pm cst
Friday, January 16, 2009
Workhorse BrandingSometimes change is good and sometimes it isn’t. I was happy to read a recent Ad Age
article reporting that the Budweiser Clydesdales will once again be part of the Super Bowl commercial lineup. It could have
all gone down the tubes just because the new owners of an old brand wanted to place their stamp on their new company.
Luckily for Anheuser-Busch and the viewing public, we’ll all have the chance to
experience more of these iconic commercials. They represent branding at its best, i.e. branding that is emotional and branding
that exerts a continuous unbroken connection with the consumer.
The Clydesdales commercial
series have ‘game’, a sense of humor and some good lessons not only in what it takes to make the Clydesdale team,
but also lessons that can be applied to life. They relate directly to the company and give the viewer a feeling about the
company that lasts no matter which of their beverages is preferred.
With all
of the instability in today’s markets, more good judgement such as this definitely has a place in boardroom discussion
whenever some new agency or new hire, decides to have an ego trip. Managing the brand requires guidance, not constant revision.
Realizing when new is absolutely needed and when it’s a costly mistake is a virtue and a sixth sense skill worth polishing.
2:05 pm cst
Thursday, January 1, 2009
2009 The Year AheadOf course, I have to blog today since one of my New Year's resolutions is to blog more frequently. I'm
always curious about beginnings and endings. When the clock strikes midnight we move from a point in time to a period of time
in which, although everything may be the same it is also different. Now, 2009 is 365 days and 12 whole months of
room and space to relax, reflect and accomplish. At midnight tonight, it is as though the point becomes a wave and you're
suddenly a photon traveling at 186 thousand miles per second through what becomes four short quarters instead of hundreds
of days. Time will become compressed like a leap to lightspeed and 2009 will be history before you know it.
11:26 pm cst
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